Why is outdoor digital signage important?
Outdoor digital signage is important because it can increase awareness of a company, brand, product, service or event. It is usually placed in a public area with enough space to give the user a visual impact for the first time. In most cases, outdoor digital signage is larger than indoor signage and can be viewed from a longer distance. In fact, digital billboards are a common use of digital signage, and the adoption of outdoor digital signage has grown by leaps and bounds over the past decade.
While outdoor and indoor digital signs have many things in common, a major factor to consider when placing digital signs outdoors is that they need to be weatherproof and, in most cases, signs can be left unattended for months or even years, as they tend to be located in suburban areas and along highways.
Outdoor shopping center digital directory
Outdoor shopping centers and lifestyle centers use digital catalogs -- a type of digital signage that is also often interactive -- to list all the stores, restaurants, and services in their facilities. These digital catalogs are extremely convenient for first time visitors because they make it easy for guests to find what they are looking for and where they need to go, saving time. Because they tend to be placed close to entrances and other high-traffic areas, they help ensure that visitors don't get lost and have a comfortable experience.
Bus stop digital signage
Bus stop digital signage is used to display bus schedules, local information, maps and advertising. This type of outdoor sign is useful because it helps passengers, especially those coming to the area for the first time, make sure they are on the right bus and know at which stop they need to get off. Due to the large number of people in the bus station, it provides an effective platform for enterprises to promote their products, brands and services.
Fast replacing traditional billboards, digital billboards offer the same features, but with more utility and flexibility. Like traditional billboards, they have the added benefit of having the ability to display one AD automatically rotating through multiple different AD timing displays. This significantly increases the amount of advertising space available on billboards and allows for more customization by the organizations that buy that space. For example, they might choose to display ads only during the morning rush hour. With more cars on the road during that time, companies that own billboards can charge more for the ads that run during that time. Digital billboards also provide additional utilities because they can be used to display emergency information, such as road conditions, accidents or weather warnings.
Subway stations and other transportation hubs
Digital signage is used to help passengers get around train stations, airports and subway stations. They are typically used to display train schedules and provide updates on any delays along this route. They also inform passengers when to get on and off the bus and ensure the safety of passengers during the process. Finally, like most digital signage, they can be used to display ads from companies large and small to help promote a variety of services and products.
Theme parks use digital signage to find directions, display information and communicate important updates, including urgent messages. Many theme parks have digital signage displays to help visitors navigate the park and find rides or attractions. In addition to wayfinding, they offer other park services, whether they are restaurants, kiosks or guest service stations. Overall, digital signage provides a useful tool for theme parks to effectively assist guests without the need for extra staff.
Sports stadium and outdoor activity center
Sports stadiums and outdoor activity centers use digital signage to provide full or feature coverage of their sports or events, such as concerts. Similar to TV monitors, many stadiums and event centers utilize these digital screens to provide additional views, ensuring that spectators can see what is happening at all times, regardless of their seat. The displays are also used to provide on-site updates and promote upcoming events at the location. Finally, like all digital signage, they are used to promote a brand, product or service.
Many companies have adopted outdoor digital signage to help enable contactless ordering and pickup. The billboards allow guests to check in for a reservation, request a seat or order food. In addition, these service kiosks can also display a full menu, allowing guests more time to make choices.
Retailers use digital signage to showcase their products and brands, as well as special sales and promotions. Since these displays are so large and attractive, they can be a good resource and are flexible enough to update frequently for promotions or product changes.
Outdoor digital signage can provide wayfinding solutions, increase brand awareness and provide important information to the public. Durable and reliable, they are a great resource for many organizing transportation hubs to theme parks.